Leadership of Industrial Innovation
By F. Wyman Morgan
Innovation, the Engine that Drives Growth and Profitability, is Complex, Expensive, Uncertain, Competitive with Existing Operations, Prone to Failure, and Frequently it Leads a Company Beyond Ordinary Business into Uncharted Waters.
Yet, Despite the Inherent Difficulty, most Corporations Choose to Engage in Innovation Realizing that Profitability, Survival and Growth Depend on the Successful Launch of new Products, Processes and Services.
Complexity, a key Feature of Innovation, Arises from the Necessity to:
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Identify Valid Market Needs, Marshall Enabling Technologies and Effectively Deliver Substantial Customer Value
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Integrate Multiple Areas of Expertise
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Utilize Efforts of Diverse Internal and External Resources
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Merge Multiple Lines of Real-Time Efforts to Achieve a Single Broad Result—the Strategic Intent
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Encourage Ownership and Instill a Fierce Determination to Win Among the Many Individuals Required to Deliver a Commercially Significant Result
Innovation Engages many Corporate Functions, from R&D: to Engineering, to Construction, to Manufacturing, to Technical Service, to Market Assessment, to Business Development, to Marketing, to Customer Service, to Investment, to Sales, Cash Flow, and to Recruiting, Placement and Management of Employees.
The Overall Process of Innovation Begins with Assessment of Market Needs and Accessible Technological Capabilities and Flows Through Product and Process Development to Engineering, Construction and Production, While along the way Demonstrating Safety and Efficacy toAchieve Regulatory Approval.
What’s in this Site
Five key Areas that are Essential to the Success of Innovation are the Subject of this Website:
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Working Within the Mission of the Corporation—or Changing it to Embrace Innovation—to Assure Availability of the Substantial Support Required
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Selection of the Right Opportunities at the Start to Avoid Catastrophic Late Stage Failures
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Solving the Problems of Innovation in a Systematic and Rigorous Manner
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Developing Capable Leaders who Embrace the Uncertainty of Innovation and are Driven to Deliver a Substantial Business Success
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Building the Most Important Tool: The Organization
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Miscellany—Other Items Worth a Look
These Areas are Summarized in the About Section and Presented in the “Innovation Modules” Section of this Site.
Individuals Engaged in Industrial Innovation must Solve Diverse and Difficult Problems in the Journey from Market Need—or from Technological Breakthrough—to Profitable Products, Processes or Services. Innovation Leaders are Expected to have an In-depth Knowledge of the Technological and Business Aspects Crucial to the Ventures they Lead. But, Success Requires more—A Mastery of the Elements of Innovation and an Ability to Marshall and to Integrate the Diverse Elements to Achieve a Significant Commercial Result.
This Site is a Reference for Leaders and Participants to Draw Upon to Broaden and Deepen their Understanding of the Elements of Innovation, and Consequently Increase their Odds of Delivering Commercial Successes.
This Site Derives from Five Decades of Experience gained by the Author in Commercializing Products and Processes, and in Upgrading Technical and New Business Operations in Three Major Corporations—and as a Consultant Providing Guidance to Specialty Chemical and Pharmaceutical Companies.
Are Opportunities in Your Business Stymied by the Complexity of Innovation? Are Opportunities in Your Business Disguised as Problems? I can help. Let’s Talk.
Innovation has been the Focus of my Whole Career—New Products, New Processes, New Business Identification, Coaching of Innovation Leaders, Trouble Shooting and Optimization of Existing Technology and Operations.
Contact me by Text, email or Phone to discuss how I can help you meet your innovation challenges.
Wyman Morgan, wymanm9881@aol.com, 732-618-0638
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